A Woman's Beauty Doesn’t Decline with Age. Period.
Join us in our mission to end ageism in the beauty industry. Together, we can create a world where the beauty industry no longer shames us for aging, but rather is an ally: helping us maintain our health and showcase our endless beauty throughout our entire lives.
Add your voice to the conversation by signing up. Think of it as a petition, only better.
As a thank you (and a “have fun shopping!”), we’re giving away discounts to some pro-age brands. Just join below and you’ll not only have your voice heard, but you will also tip your hat to the brands who are getting it right. – and get a great excuse to buy yourself some fabulous products!
What is the Endless Beauty Collective?
Imagine a world where the beauty industry isn’t telling us our problem is that we’re aging. A world where the industry sees its role as helping women in midlife and beyond maximize and showcase our natural and endless beauty. They see themselves developing and offering us products and advice that help us stay healthy and look and feel as beautiful as we are at every single age throughout our entire lives.
And we, in turn, see the beauty industry as such a powerful and inspirational resource – an ally even – that truly respects women for aging and is constantly coming up with better and better ways to support us. (And, in turn, not only wins our respect but the cash in our wallets.)
In this ideal scenario, the beauty industry – and society overall – embraces the truth: a woman’s beauty is endless. It’s not reserved for the young as we’ve all been led to believe.
Thankfully, there are already brands that feel exactly this way and share our mission to get ageism out of the industry. But, there is also still a long way to go.
That’s why the Endless Beauty Collective was born.
Our mission is 4-Fold:
Unify
Come together as a unified force to be reckoned with.
Use our voices, strength in numbers, and purchasing power to show ageist brands that we are not a group to ignore.
Shift
Put a stop to fear mongering as a marketing tool.
Eradicate the belief that has run the beauty industry for decades: that a woman’s beauty declines with age (and our worth along with it).
Recognize
Celebrate & draw attention to pro-age beauty brands
These brands have said no to ageism & differentiated themselves in a crowded market. These trail blazers deserve recognition and increased sales for their efforts.
Expand
Increase the number of pro-age brands.
Key to getting to a tipping point in our efforts to take ageism out of the industry is increasing the number of brands that recognize both the social and economic benefits of adopting a pro-age model. The EBC’s consulting arm is actively seeking out and working with brands to guide them in making this shift.
Wrinkles, sun spots, and looser skin simply tell us that our skin isn’t the same as it was when we were twenty. It doesn’t mean we’re not as beautiful.
Our true goal here is to remain healthy and maximize and showcase our beauty for our entire lives.
Our community is made up of women who have had enough of the anti-aging and youth-obsessed messaging that dominates the beauty industry.
Because a world where we DO have the power to demand change isn’t fiction…
It’s a reality.
As Featured In
Make a Difference While Feeling Fierce in Your Own Skin
At the Endless Beauty Collective, we’re on a mission to change the beauty industry for the better. We know we can’t do it alone, but together we can create real change.
Our Goal: 30,000 women strong
We believe that there is incredible power in numbers.
We’re committed to bringing women together to use our voices and our purchasing power to force anti-aging and youth-promoting beauty brands to change not just their messaging but also:
- their perspective on aging for women,
- their business practices, and
- their overall corporate culture
Otherwise, they will be putting their reputation and their sales numbers at risk.
Momentum is in full swing here which means real impact is already in process. By joining the Endless Beauty Collective, you’ll be part of a movement that’s working to shift the beauty industry’s focus away from equating beauty with youth and toward a more inclusive, pro-age perspective.
If You’re Done with the Beauty Industry Telling You That Aging is The Enemy, Sign Your Name Below and Be Part of the Change.
Are You A Beauty Brand?
Beauty brands aren’t the bad guys here. It’s the age-negative messaging and mindset that’s had a stranglehold on the industry for decades. But there are many companies that are pushing through these blockades, and more importantly—
Seeing us. Listening to us. Respecting us.
If you’re a brand that fully recognizes that a woman’s beauty lasts forever and is committed to never using fear-based tactics or language that casts getting older as negative, then you’re in the right place.
Take the next step for your business and truly speak to this wide, powerful group of women.
Recent Appearances
Danay Garcia Podcast: Lost in Transition
We’ve all been there. The uncomfortable, messy transitions from one part of our life to another can leave us with endless questions and loads of self-doubt. This week, on “The Danay Garcia Podcast,” I was thrilled to talk with Dara Goldberg, a coach specializing in life transitions, who helps us see the beauty and opportunity that exist in the space between who we have been, and who we are becoming.
Lose The Old-School Mentality About Mid-Life with Dara Goldberg
Welcome to Fine is a 4-Letter Word. My guest today is Dara Goldberg. Our discussion touches on finding love for yourself instead of seeking it from external places, a better description of what’s commonly called “mid-life crisis,” shedding the shoulds, and the guilt many women feel for focusing on themselves.
The Milestones We Must Celebrate in Midlife with Dara Goldberg
By not marking and celebrating milestones, we are, in effect, supporting the prevailing narrative out there that we disappear as we age, that it’s all downhill from here, and that everything good is in our past — all these narratives that, of course, we are rebelling against.
Midlife Mavericks Podcast: Beauty Brands That are Embracing “Pro-Aging” – with Dara Goldberg
Dara Goldberg is on a mission to help dispell the myths and misconceptions about midlife, especially the narrative driven by the beauty industry about anti-aging.
Canvas Rebel Interview: Meet Dara Goldberg
What if we do away with the ridiculous and entirely inaccurate term, ‘Midlife Crisis’ and replace it with a term that speaks to what it really is when we experience a shift in what gives us a sense of meaning and purpose: A ‘Midlife Growth Spurt’? Want to know how I came to this realization? Read my interview in the fabulous Canvas Rebel Magazine.
Add Your Voice to the Conversation
As a thank you (and a “have fun shopping!”), we’re giving away discounts to some pro-age brands. Just join below and you’ll not only have your voice heard, but you will also tip your hat to the brands who are getting it right. – and get a great excuse to buy yourself some fabulous products!